USA - MTV videos take look at Holocaust

It’s a typical rush hour and commuters are crammed into a subway car, when the train slams to a halt.

Suddenly, soldiers with dogs and machine guns order everyone off the train and into two huge lines on the platform.

“That could be the Green Line, and those people could be us,” said Roger Baldacci, an executive vice president at the Boston advertising agency Arnold Worldwide, and one of the creative minds behind two new jarring videos about the Holocaust.

The 30-second spots use contemporary images and scenes to teach young people about the Holocaust.

Unfortunately, Baldacci said, many of today’s youth don’t know about the Holocaust. So Arnold used an in-your-face, educational approach to let kids know about it.

In another video, a contemporary family is hanging out at home. As the daughter begins her homework, her mother prepares dinner.

Suddenly, soldiers burst into the home, and force the family outside and into a truck, where they join other bewildered people who’ve been taken from their homes.

“It’s reframing the Holocaust for young people, to let them know what it would be like in today’s terms,” Baldacci said. “We want them to know that the Holocaust happened to people like us.”

Source: http://news.bostonherald.com

Date: January 29, 2008

By Christine McConville

Photo by MTV

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